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Monthly archives for March, 2011

interesting find on “user friendly” forms

Posted On Mar09 2011 Leave a Comment Written by admin

While searching for best practices on “how to design user friendly forms”, I stumbled up this very interesting article here.  The author has given a very practical example of how a change of a button and user flow has given a tremendous boost to the sales for a retail store. He explains how a simple registration form (with 3 fields) can still cause a problem for users to complete the purchase. The usability tests showed 2 important results –

– First time buyers are not interested in a relationship with the retail shop. They just want to purchase the items and leave.

– Many buyers don’t remember their email or passwords that they registered with. They resented registring again and leave the site without completing the purchase.

Simple solution –

Change button from “Register” to “Continue” that takes users to next step where they fill up the billing and shipping details and DONE. No need to overwhelm users with settig up a yet another account whose password they will forget in few weeks anyways. If they do like your site and wants to come back for more shopping, give them an option to create an account after they complete their first purchase. But remember – if they do choose to create an account, make sure you save their previous filled information (name, email, billing & shipping details) so that they don’t have to fill them again.

You should always try to  think of all possible ways to make  your customer’s life easy. The more free they feel, the more happy they will be which in turns get you appreciation and more sales in long run !

Posted in User Experience - Tagged buyer form, user friendly form

pleased to launch my personal website

Posted On Mar09 2011 Leave a Comment Written by admin

Finally, “my” site is live! The ones in the web development business could understand it better about how I am feeling now! After all, this was an in-house project, for which my team did spend extra hours, post their exhaustive working schedule, thus keeping our clients happy and at the same time, addressing their colleague’s predilection.

Being an entrepreneur in web business is like being a kid in wonderland, surrounded by entities that attract you hard. As you grow, you keep meeting new professionals and come across several new ideas. Your mind seeks every nook and corner for the budding business opportunities, making it hard to focus on the primary goal you started with. I believe this website would help me concentrate on what I do best.  To add to it, this would certainly save my time, that I often spend, explaining myself to the new clients I meet. It would tell them all they need to know about me.

A quick brief on what my blog would speak:

  • my views & tips on Information architecture(IA) & user experience (UX)
  • other helpful articles on IA & UX
  • exciting projects that I am working on
  • random stuff, nothing in particular but something that worth sharing!

So now that the idea I embarked has been brought to reality, I welcome your feedback about the same. Last but not the least, kudos to our development team who did worked this out in a stipulated time line.  Special thanks to Arif Hussain – our lead designer whose excellent graphic designing skills have helped my ideas see the sunlight.

 

Posted in General - Tagged intro, site launch

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