Boost your Call to action button

Posted On Aug03 2011 Leave a Comment Written by admin

“Good call to action button is the one which calls and attracts you to click on it.”

Call to action buttons as per the name are those buttons on a website which are for users to perform some action which most of times may result in deal. It may be like “join now”, “click here” or “apply now” etc. The development of button becomes necessary because it’s the place or an entry gate from where user makes any kind of deal.

Now, the shape, size, color and location of button become necessary as it is closely connected with psychology to deal or not, because not only you are the one on internet who is providing such facilities to the user.

Moreover the user`s sub consciousness will select the button which is convincing and attractive and even he wouldn`t know about it, this is our work to make a user comfortable with such things on website.

Yes, it happens that when a person finds a button on any website, most of the people click those buttons which seem convincing, are of good size and even the color matters most, which is why I wrote it becomes psychological concept.

Small button but big outcomes, well you must read following tips to maximize it and add possibilities to your business.

Tips to design & spotlight the button:

Size in action- Call in action

Very first thing to be discussed is the size of the button; it needs to be big enough in size, so that your users need not to crawl through the whole page to search it, don’t worry; before crawling much they`ll leave the page.

That is why size of the button is very prominent part, make it of noticeable size, and even if they find it easily, most of users won`t prefer to click on small buttons to proceed.

Moreover size speaks about importance of the button; there may be many buttons on your page, so adjust them according to their importance. The biggest button on website automatically says that it`s most important one, the main purpose of site most of the times.

Do not oversize all of your buttons, few are good as left small, but the ones with prominence must look highlighted on page as soon as one opens it.

Place of action

The placement of button may cause the same problem as size; users won’t wait till they say “yes I’ve found it”. You should know this simple thing before researching every corner of web page for location that when will the user go towards button?

Answer is when he will finish going through the content, obviously they won`t read full content but psychologically and habitually they will reach at the end of the content for the button, so the best place is near or at the end of the content of your website.

Color of the button:

This is most important part in button optimization, above all creations namely: the size, placement and message. The color matters most because in other means we can say it displays the button. Contrasting colors like red, black are good while soothing colors like blue, sky-blue and purple also play fine role.

The background and other contents on the page also determine the color the button and the text of the button too.

Click here



What most attracts the user in button is color, many of users are like they can`t just leave the page without a click even which is of no use to them, the curiosity may be, that’s the color impression of the button.

Text of the button:

Text of the button needs to be short and complete; big size does not mean you got space to write more text, but size of the text also increases, exceptions being always there but generally buttons having more words look ugly. And about font:

  • Font: Calibri, times new roman, Verdana etc, Comic sans is also very impressive one.
  • Font color: white, black, blue and green are good colors depending on button colors & fine contrast.
  • Font size: big button and big font.

Few interesting tips about the button:

  • The button edges should be slightly curved rather than pointed, check out difference between the both. The difference what I find is pointed curved buttons do not look more attractive and sometimes they do not seem like a button but are mixed in page design.



 

 

  • Rounded rectangular type buttons with no edge and ovals are also good enough.








  • Perfect square shaped buttons should be taken less in use as their place is limited. While circles should be used carefully; they look beautiful but not at every place.

 





 

The square and rectangular pointed edged buttons are not good enough because they do not look emerged.

Posted in General - Tagged ,

A start-up where your passion meets your hunches (for cricket lovers)

Posted On May17 2011 Leave a Comment Written by admin

After spending most of my life in a country where Cricket is a religion, where everyone has an opinion on the game, and people bet millions on the outcome of match results and player performances, it was just impossible to not think about creating a platform where fans can boast about their hunches & predictions on players’ performances, compete with friends and win prizes. After 3 years of thinking and discussing the idea with some close friends and followers of the sport, we finally settled with an idea that I believe has immense potential to grow. (Yes, 3 years is a long time and it ain’t rocket science conceptualising and creating a website, but I had my limitations!)

There are tons of cricket fantasy websites out there and if you follow the granddaddy of all cricket websites – cricinfo.com – it is very likely that you have participated in their Fantasy game at least once. They had over 50k active users during the World Cup. There are other such Cricket Fantasy League sites too, but the core concept of each of them is the same – you select a team of players based on a set of rules. The only question you have to ask yourself while selecting a player is “Will he perform well?” because that is the only way you can score points. The better your selected player performs, the more points you get. But if your chosen player doesn’t score runs or take wickets, he is no good for you. If you ask me, there is no thrill in that.

So we have come up with a fantasy game concept that works more on your expectations rather than just getting lucky with a player. The thought process behind this concept is this – there are many times when you are sure that a player isn’t going to play well in a particular match and will get out for say, less than 10 runs. This game will give you a chance to pick that player in your team and say so. Predict that he is going to score less than 10 runs. The nearer your hunch is to how the player actually performed, the more points you get. But at the same time if you go terribly wrong with your predictions, you can lose points

We’ve also added an extra dimension to the game in the form of “badges”. Members can earn badges based on their achievements. Each badge gives them certain points that we call “CP Bucks”. These Bucks can be redeemed for real money or other prizes!

I believe this concept takes Cricket Fantasy to a new level where it brings more excitement & involvement in the game. It gives you the opportunity to score off failures unlike other games, but you also have to live with a constant fear of losing quickly in case of wrong predictions.

This concept took a long time to take shape. We had been trying to come up with a real business model which is win-win for us as well as the participants. And now that that piece of the puzzle has been solved – we are ready to go live with the core idea. We now look to gain some traction and then pitch it to investors to get funding and complete the product, which should surpass every other cricket fantasy website in the market.

Go ahead and check it out yourself - http://cricketpredictions.com and give us your valuable feedback.

Here is a sample report of how your predictions, results and points may look like -

cricket-predictions-sample-report

Posted in Startup - Tagged ,

INFOGRAPHICS

Posted On May11 2011 Leave a Comment Written by admin

Symbols and hieroglyphs have been around us for some 7000 years now. Even before man learned to write letters, he made use of pictures and drawings to tell his story and to communicate. With the passage of time, Symbols have even become symbolic of races, of creeds, of ideologies and have even evolved into various meanings. ‘Swastika’ can be cited as the perfect example. In the ancient world it was  supposed to be the forebearer of good luck and prosperity. Then came Hitler, he made it his regalia. Another good example is the ‘coats of arms’, which was used in Europe and Japan to depict an army and groups of people with a common cause. It is even believed by some notable historians that most of our alphabets are the modified form or the exact rendering of the ancient symbols. This clearly explains our relationship with pictures and our affinity for them.

Necessity is the mother of invention. Likewise, we humans have always devised ways of packing information into nutshell. This has given birth to the graphical representation of information and so has evolved infographics. Infographics is fast becoming the new buzzword of the digital world. Today infographics are all pervasive. They are been extensively used to present intricate and complex information and data in an easily understandable format.

By far, infographics completes the circle of evolution in communication. It is feasible to express a notion, an idea or an array of data in any number of ways. These different ways of articulation and expression are appreciated and delivered all at the same time through an infographics.

Sometimes words are not quite enough and at times in some contexts they seem to be out of place and redundant. This is where an infographics enter the picture. It is proving out to be of great utility in the dissemination of information on mobile handsets, notepads etc. With the coming of improved 3G and 4G services infographics matters even more. They are pretty and a hell lot more convenient to deal with. They are rich in information and make good and relevant reference points.

The social media is all rage with infographics. Websites are making the maximum use of infographics to communicate their ideas, Uniqueness and ultimately their products. This is simply because they are catchy and effective. Companies are doing their internet marketing by passing on infographics via the various social media networks like facebook, twitter, linkedin etc. Its domain is spreading far and wide. They are even religiously used in the fields of entertainment, health, spirituality etc.

The basic fundamental asset of an infographics is that it has the goods to back its utility. It has what it takes to give a humorous stab to the presentation of information. Thus making it more fun to read and utterly clear and lucid to comprehend. Infographics is not a passing fad but is here to stay.

At Galaxyweblinks, we are putting infographics to the maximum use and thereby adding value and credibility to all the web projects that are on the floor. We are redesigning existing websites with relevant infographics in order to communicate better with the user and thus making them more user friendly. The interface is taken to the level wherein the user cruises effortlessly to the relevant action points and the cash books are jingling for the clients.

Our talented team of creative artists and designers are keeping themselves updated with the latest trends in the field of infographics. Creating exemplary effective sites using the latest techniques is something that we are imbibing as a habit.

Posted in main_menu, SEO

SEO – a necessary evil

Posted On Apr14 2011 Leave a Comment Written by admin

Just wanted to share this very  interesting blog article on the current SEO Industry and why SEO practitioners are being called as “snake-oil peddlers”. It is one of those articles that I so much wanted to write myself but couldn’t amass the right words that can succinctly put my thoughts into words the way Andy has done. Hats off to you, sir!

Posted in SEO - Tagged , ,

Information Architecture is about listening to your customers

Posted On Apr05 2011 Leave a Comment Written by admin

I so much agree with these lines written by the author of this post .

One of the things they really wanted to know was how to become a great IA. My answers surprised me. I didn’t tell them that they had to master multi-faceted classification or be able to generate thesauri and controlled vocabularies from scratch. I didn’t tell them about stencils and templates for making better wireframes.

I told them how important it was to listen to the customers of the organizations they would be working for and to deeply understand their behaviors and motivations. I told them to be champions for the user. I told them to listen to the pain of their clients, and think about how their designs could ease it. I told them not to go in shouting about CVs and classification and indexing and how their clients were doing it all wrong. Be subtle, I said. Listen for their needs. Present classifications and metadata and all that cool stuff as the way to get your designs implemented, not as an end in and of itself.

When you think about it, it makes a perfect sense. At the end of the day, it’s all about your customers. All the time & efforts you spend in making your website look look beautiful will be futile if your visitors don’t find the information they came looking for in the first place.

This is why Information Architecture(IA) starts with how well you understand your customers needs, what information they need, why they need, how they may use it and how they think about it.

Once you understand your customers expectation, you should then apply this knowledge in providing them with best user experience by using various IA techniques like sitemap, wireframing, prototyping, content inventory,labeling,  navigation etc.  The challenge for user research is not in collecting information from people, but in applying it to an information architecture project. It is easy to collect a large amount of detailed data and then be unsure what to do with it.

This article focuses on how to apply user research to an Information Architecture project.

I would love to hear your thoughts on the same.

Posted in main_menu - Tagged
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